Large amounts of people flock to the internet daily to do business. It’s becoming more and more convenient for most people to do their shopping online. If you do not have a website already, you have probably missed out on a lot of sales. Contrary to popular belief, a website does not need to be strictly for purchases. Your website could be designed only for information about your company. So here’s why your business needs a website: to give your business legitimacy, so people can access information about your business 24/7, and it’s a great way to advertise.More about the author
Here’s the first reason why your business needs a website: to give your business legitimacy. People today don’t only want you to have a website, they expect it! Sort of like they expect a business to have its telephone number and address posted in the phone book. If you don’t have a website, potential customers doubt your credibility as a business. They automatically think your business is not ‘getting with the times’. Having a website is just another way to increase your credibility among your potential customers. You do not need to set up your website for purchases or anything like that, but even having your business information posted can work wonders for your legitimacy. I will explain a little more about that in the next paragraph.
The next reason why your business needs a website is because your information is available 24/7, 365. You are able to have your store hours, telephone number, address, directions, products you sell, services you offer, customer testimonials, fax numbers, FAQ page, etc. available to your customers at all hours of the day, every day of the year. Think about how much time you, or your employees waste on the telephone giving out that information. Your website is just another worker, except it never calls in sick, never takes a lunch break, never takes a vacation, and always works on the weekend!
The last reason why your business needs a website is because it’s a great way to advertise. You can slap your company’s web address on your business cards, your flyers, pamphlets, and other forms of advertising you already have. It’s actually a more effective form of advertising because you can get even more return on investment than any other form of advertising available today. Having a website equals instant internet presence, and that is just another way for people to find you, and to get your name out in front of potential customers. However, how many potential customers your website can attract is also based on how well you market your website to get their attention. But – that’s a whole ‘nother can of worms!
As a quick recap, the three reasons why your business needs a website is: to give your business legitimacy, your information is available 24/7, and it’s a great way to advertise. If your business does not already have a website, you should take into consideration how many sales you are missing out on daily. I hope this article has given you some insight on why having a website is important for you business!